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Steal this Idea - Movie Soundtrack Vending Machine

Second in a series of ideas offered up for some enterprising folk to take and run with. Or if you have capital, and want to fund/partner...



The Pitch
Blow, Goodfellas, The Big Chill...Saturday Night Fever (?!)You find yourself bopping your head to the tunes throughout the film. You stay in your seat while the end of the credits rolls by to see who sang what.

Then you walk bleary eyed out of the theater into your life. You have a series of moments in record stores, Blockbuster when you know that there is something that you want to buy, and don't remember what it is and end up walking out with this. Oops!

The Soundtrack-o-Matic takes advantage of impulse buying. You leave the theater bopping, Soundtrack-o-Matic is there to greet you.

CD or MP3
The theater will have all current titles in CD form or plug your ipod in for a quick rip of MP3's. While not exactly the same, technology is around and spirit is ripe for this kind of kiosk phenomenon. Just look at what Starbucks is up to.

Take Advantage of Unused Retail Space
Movie theaters make a majority of their profits from concessions. The ticket may be expensive, but the margins are greatest on the popcorn and soda. Walk around your local movie theater, though. There are huge swathes of un/underutilized space. The Soundtrack-o-Matic would take up some of this space with little overhead in the form of employees manning it.

Business Model Alternatives

• Run by the record labels/media giants and stocked and distributed as a regular distribution channel (ala record store/internet store). Each studio could have their own machine?
• Run privately and stocked by record distributors.
• Franchise the machines with exhibitor as franchisor and independent contractors as franchisee.

Marketing Ideas

• Run ads during pre-trailer segment and after credits (for die-hards who are there anyway, they probably want to buy the soundtrack pretty badly).
  
• Pre-purchase Plans: Put pre-purchase options on websites such as Fandango and Moviefone with soundclip previews. People can purchase the music there to download or buy with ticket and get from Soundtrack-o-Matic once they are at the theater.
  
  Detail of Soundtrack-O-Matic Posted by Neil at April 11, 2004 01:49 AM | TrackBack